About Sonnetier
Where poetry meets fashion, celebrating the human spirit in an age of artificial intelligence.
About the Brand
Sonnetier was born at an interesting time, the age of artificial intelligence and machine learning. What place do ordinary people have in this age? The more artificial intelligence advances, the smaller the human gets. One could say we are in the age of dehumanisation, with artificial intelligence replacing humans at an ever frightful pace.
The need for the human grows with the advance of technology. The question that arises from this realisation is, how do we empower the voices of people in an era where people are being replaced?
Mitch Moodley, the founder, contemplated this question. He found inspiration in the work of everyday artists. The colour of humanity stared the machines of metal dead in the eye.
About the Founder
My name is Mitch Moodley and I am the founder of Sonnetier. The human spirit has always been a source of endless fascination for me. With all its ups and downs, there is a curious kind of beauty to be found in it. The many ways in which people express themselves in particular inspires me.
These everyday artists are my heroes, for they keep the colour of their souls alive in a world that often disapproves of colour. I feel deeply grateful for their light.
Thus was born a dream whose purpose was to celebrate the human spirit. Being a colourful soul, I was in search of my own voice. I dabbled in poetry, fashion, music, mathematics, science and philosophy, coming out as an aspiring multipotentialite. The Vitruvian Spirit, as embodied by my hero Leonardo Da Vinci.
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